‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

Wet Hydration; Coachella & Stagecoach

Wet Hydration; Coachella & Stagecoach

Introduction

Wet Hydration broke into the cultural spotlight during April's peak festival season, activating across Coachella and Revolve Rodeo at Stagecoach to establish the brand as the premium functional hydration choice for today's lifestyle consumer.

Year

California 2026

Scope of work

/

Experiential Activations

/

Social & Digital

/

Creative & Content

Introduction

Wet Hydration broke into the cultural spotlight during April's peak festival season, activating across Coachella and Revolve Rodeo at Stagecoach to establish the brand as the premium functional hydration choice for today's lifestyle consumer.

Year

California 2026

Scope of work

/

Experiential Activations

/

Social & Digital

/

Creative & Content

Goal

Goal

Wet Hydration needed to break through a crowded functional beverage market by showing up credibly inside the culture — not just advertising around it.

The team deployed an influencer experiential strategy across Coachella and Stagecoach, pairing high-volume on-site sampling with culturally aligned influencer integration.

More projects.

All projects

All projects

(2020-26©)

WM Phoenix Open

/

Arizona 2025

WM Phoenix Open

/

Arizona 2025

Formula 1

/

Las Vegas 2025

Formula 1

/

Las Vegas 2025

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.