‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

‭(415) 308-4849‬

hi@alleyoop.com

Terms of Service

© 2025 fabrica® Studio

Formula 1

Formula 1

Introduction

BODYARMOR was named the Official Hydration Partner of the inaugural Las Vegas Formula 1 race, hydrating millions of fans and drivers at one of motorsport's most anticipated debuts.

Year

Las Vegas 2025

Scope of work

/

Experiential Activations

/

Talent & Partnership

/

Strategy & Positioning

Introduction

BODYARMOR was named the Official Hydration Partner of the inaugural Las Vegas Formula 1 race, hydrating millions of fans and drivers at one of motorsport's most anticipated debuts.

Year

Las Vegas 2025

Scope of work

/

Experiential Activations

/

Talent & Partnership

/

Strategy & Positioning

Goal

Goal

BODYARMOR needed to organically insert itself into the world of F1 and make premium hydration accessible for all fans and drivers while driving mass brand awareness.

The team executed a massive undertaking including track and Sphere branding, OOH, fan zone sampling, suite hospitality with talent, and activations with Wynn, Fontainebleau, MGM, and Resorts World.

More projects.

All projects

All projects

(2020-26©)

WM Phoenix Open

/

Arizona 2025

WM Phoenix Open

/

Arizona 2025

Flash Spring Break

/

Miami 2025

Flash Spring Break

/

Miami 2025

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Tell us about your project. Could be an activation, creative, or strategy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.